First Finance Plc is the pioneering microfinance institution in Cambodia, specializing in providing micro-housing loans to low and middle-income Cambodians. This strategic positioning enables First Finance Plc to bridge the market gap, as most commercial banks primarily serve the wealthier segments of the Cambodian population. By extending its services to those typically excluded from formal housing financial services, First Finance Plc plays a crucial role in promoting financial inclusion and expanding access to affordable housing for a broader demographic.
First Finance Plc was established as a joint venture, bringing together prominent entities such as First Home Plc in Cambodia, Phillip Capital in Singapore, Insitor Fund in Luxembourg, Cambodia-Laos Development Fund, and Norfund in Norway. However, in June 2022, the company underwent a complete takeover, transitioning to a 100 percent local ownership structure under a new local shareholder.
At First Finance, we believe that homeownership is a transformative step toward improving lives. Owning a home provides families with stability, enabling them to focus their time and energy on other important aspects of life. Children can concentrate on their education, women can pursue careers or start businesses, and families can build stronger connections within their neighborhoods and communities. These relationships foster growth, self-respect, and a deeper sense of belonging. Additionally, homeownership enhances a family’s identity, physical security, and overall well-being, creating a foundation for a brighter future.
To help low-middle-income families in Cambodia live in dignity, security, happiness, and stability through home ownership.
To build the economic stability of low-income Cambodian families by increasing access to home ownership through the provision of finance.
Integrity
In order to see our clients achieve the vision of First Finance, we are honest and transparent in everything we do.
Response
We are always close enough to care for and respond to our client’s needs. We take ownership of our actions, and we’re open to feedback.
Innovation
We are creative in finding efficient solutions to better serve our clients.
Social Justice
We take pride in being respectful, professional, and treating our clients fairly.
Excellence
We strive to be the best at what we do.
To First Finance family members (all staff and management), it means each of us should always try to do more and be better than what we used to be. Be honest, transparent, responsive to our colleagues and the clients we serve. Be creative in carrying out our daily chores to be efficient and better serve our clients. Together, we excel in our careers and RISE standards for social justice in Cambodia.
To First Finance clients, by believing and carrying out IRISE, they can RISE their standards of living and live in dignity, security, happiness, and stability through homeownership.
The vast majority of Cambodian households have no access to formal housing finance. While commercial banks have begun to offer home loan products, they are more focused on wealthier Cambodians.
First Finance provides customers with loan products/services specific to their needs, and with requirements that are in line with the realities of Cambodia. Further, customers can meet directly with our credit consultants in order to fully understand our products, as well as to receive assistance about the legal processes associated with purchasing their first home.
Our corporate philosophy is very simple:
We think like customers and act like owners.
Our approaches are even simpler:
Market driven products and services
Simplified procedures and quick processing
Flexibility and transparency in operations
Integrity and ethics in all business practices
