Phnom Penh, Cambodia – May 12, 2025 – First Finance is proud to announce it has been awarded the Gold Client Protection Certification for the second consecutive term, earning an exceptional 99.1% score. This prestigious recognition reaffirms the institution’s unwavering commitment to ethical, transparent, and client-centered financial services.
The certification was granted by M-CRIL, an internationally recognized independent assessor, following a rigorous evaluation of First Finance’s adherence to globally accepted client protection standards. These benchmarks encompass a wide range of principles, including the prevention of over-indebtedness, fair and transparent pricing, responsible product design, data privacy safeguards, effective grievance redressal mechanisms, and ethical staff conduct.
"Receiving the Gold Client Protection Certification for a second term is a testament to our long-standing dedication to responsible finance," said Say Sony, Chief Marketing Officer and Chairman of the Sustainability Steering Committee, First Finance. "It reflects the trust our clients place in us and our continued commitment to putting their well-being at the heart of everything we do."
The evaluation process involved a comprehensive review of First Finance’s internal policies, operational procedures, and their real-world implementation. This included interviews with staff and clients to ensure that client protection principles are fully embedded at every level of the organization.
The Gold-level certification represents the highest standard of compliance and signifies a deeply ingrained institutional culture that prioritizes client welfare, transparency, and accountability.
With this great achievement, First Finance is being reinforces its position as a leader in responsible finance in Cambodia, setting a benchmark for excellence in client protection across the region.