(CSR) December 17, 2025 — First Finance Plc has stepped forward with a humanitarian initiative to support Cambodian families who have been displaced and are currently seeking refuge, reaffirming the company’s commitment to community resilience and national solidarity.
In response to urgent humanitarian needs, First Finance, with contributions from its staff, mobilized 12 trucks of essential food supplies to provide immediate relief to vulnerable households facing food insecurity. This initiative aims to help families meet their most basic needs during a critical period, restoring dignity and stability through timely assistance.
To ensure efficient, transparent, and well-coordinated distribution, First Finance is working in close collaboration with Provincial Governors across 12 provinces where the company operates. This partnership enables the food aid to reach communities most affected by displacement.
The provinces receiving assistance include Banteay Meanchey, Battambang, Siem Reap, Pursat, Takeo, Kampot, Kampong Speu, Prey Veng, Svay Rieng, Kampong Chhnang, Kampong Thom, and Kampong Cham.
Commenting on the initiative, Mr. Say Sony, Chief Marketing Officer of First Finance, said:
“At times like this, unity matters most. We cannot stand by while our fellow citizens struggle to meet their basic needs. This effort reflects our belief in One Nation, One Heart, One Response. By mobilizing 12 trucks of food aid and working hand in hand with provincial authorities, we aim to deliver not only essential supplies, but also reassurance that Cambodian communities are not facing this challenge alone.”
This humanitarian effort reflects First Finance’s ongoing commitment to corporate social responsibility, integrity, and community empowerment. As the company continues to grow, it remains dedicated to supporting initiatives that strengthen communities and improve the quality of life for Cambodian families.